Maybe part of what kept us coming back to the 1960’s of “Mad Men” week after week was the mystique of the characters presented to us. And perhaps, these characters reflect parts of our modern sensibilities as present-day individuals.
This week, AMC released a poster for the highly anticipated new season of “Mad Men”. In it, our protagonist Don Draper looks inwardly into a store window display; both a commentary on his inward perspective as well as his obvious work in advertising. The scene? A Hugh Hefner-like mannequin sitting patiently in front of a freshly disrobed female mannequin. Could it be our Don Draper is reflecting on his recent decision to take a new wife? Or is his philandering past making a visit after a seemingly tame ending to last season? A naked women standing in front of Don Draper? Sounds about right.
To be honest, the show is rooted in its ability to show the worst parts of human nature. From rampant adultery to alcoholism, the show prides itself on giving us a perspective of an era some of us did not have the pleasure of living through. And unlike some of the other “stylized” versions of the 1960’s we have come to know, “Mad Men” has pulled back the curtain on fallacies such as the American Dream, the youth movement of the late 60’s and the eventual lead up to the civil rights movement.
Advertising never seemed so appropriate.
“Mad Men” returns March 25th.
-Stan Salas, Customer Service Connoisseur and Contributing Blogger