November 16, 2011

The Power Of Plus

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The fashion industry, although fabulous, has always gotten a bad rap for being a little inclusive when it comes to clothes.  I am here to tell you that big is, and always will be, just another face of beauty.

The Italian renaissance believed that to be thought of as thin was to be thought of as poor, or mal-nourished.   The artists of the day depicted women as voluptuous, and down right sexy to the day’s standards.   There was no such thing as overweight; there was only a woman who was obviously well taken care of.  They were depicted as vibrant, flawless beings who had the world at their fingertips.

Having a bit of a thing for the pin-up era here at Unique Vintage, we have a saying; WWMD-  what would Marilyn do?  Marilyn Monroe is considered to be one of the most timeless models of beauty:  charming, successful and Hollywood’s ingénue.  What was most daring about her was her persistent desire to be thought of as an ordinary woman, when so clearly she was far from it.  What she created was a sense of normalcy in that it was fine to be a woman over a size 10. Marilyn dictated the fact it was more than fine, it was just another image of beauty.

Beauty, much like style, is timeless and has many faces. By modern standards, the work of actress and all around fabulous goddess Christina Hendricks is carrying on Marilyn’s legacy in the new millennium.  Getting her break on the intellectual powerhouse “Mad Men,” Hendricks has created a culture around the idea of being a plus size woman in a sea of starving 80 pound actresses.  Both on the show as the flawless Joan Holloway Harris, as well as off screen as herself, Hendricks is picking up where Marilyn left beauty not too long ago: wearing nothing but her own self-assurance.

We believe in confidence, and its effect on fashion.  We don’t offer plus size fashions because we are filling some sort of quota, but rather because we are being true to our vision as a company.  In order to provide authentic vintage lifestyles, one must remember one vital lesson: fashion may not be built for everyone, but beauty is.

Over time, the image of a beautiful woman has changed.  However, women have remained beautiful.

 -Stan Salas, Customer Service Connoisseur and Contributing Blogger

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