1930's Fashion History

n 1929, Jean Patou and Coco Chanel bring the waistline back to its natural position in their autumn collections, which sets the fashion tone for the 1930's. Fabrics are cut on the bias for figure hugging dresses with flowing full skirts to the ground. Hemlines, again fell, to mid-calf and formal gowns became floor length. Open or interesting backs were common. The look was clean and lean, with an alluring silhouette, essentially flattering to the figure. Formal dresses were often made of fine fabrics: tissue taffeta, silk chiffon, crepe, satin and silk velvet. Prints were the rage in the 30's and revival-style designs emerged including Grecian and medieval romantic styles, still popular choices today for a flattering bridesmaid dress or evening gown. Overall, a much softer, feminine look emerged. Click on the link below to view our 1930's style gowns and prom dresses.

1930’s Accessories

Capes, silk velvet and oriental robes as well as furs (carried for effect) were distinguishing accessories of the 30’s. Although we don’t carry fur, you can view our beaded capelets (a great accent for your prom dress ), CLICK HERE and our velvet robes, CLICK HERE.

Jean Harlow

Born in 1911, Harlean "Jean" Carpenter (she changed her name to her mothers maiden name Harlow later) was born in Kansas City, Missouri. In 1930, she was discovered by the famed Howard Hughes and was cast in Hell's Angels. With her captivating, platinum blonde hair she brought a new image of the Hollywood sex goddess to the entertainment industry. She made 36 movies and was best known for her sensual costumes and racy dialogue. By the time of her early death at age 26, she grew to be known as Hollywood's original blonde bombshell.