Collection: Jeans

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Jeans. Where would we be without them? They’re the most iconic garment of the 20th century, the blueprint for cool, the workers’ go-to, and models’ daywear. Jeans were popularized as casual wear in the ‘50s by the ever-hunky Marlon Brando and James Dean in their roles in teen movies like ‘The Wild One’ and ‘Rebel Without a Cause’. These angsty heartthrobs gave teens a template for fashion rebellion, and from then on jeans swaggered their way through youth subcultures and eventually to the rest of the world.